Yext, a leading digital presence platform for multi-location brands, has successfully acquired Hearsay Systems, a prominent provider of digital client engagement solutions for the financial services sector. This acquisition represents a significant advancement for both Yext and the industry as a whole.
The integration of Yext’s digital presence management with Hearsay Systems’ compliance-focused engagement solutions will create the industry’s first comprehensive digital presence platform. This unified platform will enable multi-location enterprises to streamline their digital marketing efforts across social media, websites, text, and voice channels. By consolidating these channels, businesses can leverage extensive data, insights, and recommendations to accelerate customer conversion and enhance overall performance.
Michael Walrath, Chairman and CEO of Yext, emphasized the strategic importance of this acquisition, stating, “This is a pivotal moment for Yext. Our goal is to empower brands to connect seamlessly with customers across all digital channels. With Hearsay Systems now part of Yext, we are poised to drive innovation, deliver unparalleled solutions, and foster growth for our clients. This combination represents a significant leap forward in the industry, offering the first platform capable of managing the entire customer journey, from prospect to loyal customer.”
Hearsay Systems, known for its compliance-driven solutions used by top financial firms, will bring its expertise in optimizing customer interactions while ensuring regulatory and brand compliance. The integration of Hearsay’s capabilities with Yext’s AI-driven digital presence management will offer businesses a powerful suite of tools for managing customer touchpoints and improving performance across all channels. Additionally, the acquisition enhances CRM integration, including with systems like Salesforce, providing businesses with synchronized contact information, automated workflows, and deeper customer journey insights.
Nick Burgess, VP and Director of Social Media and Email Marketing at First Horizon Bank, a long-time client of both companies, expressed enthusiasm for the acquisition, highlighting its potential to significantly enhance localized marketing efforts.
